Asset Management

The external asset management (EAM) model seeks to eliminate the inherent conflicts of interest in how private banks operate with their clients. The model started in Switzerland a few decades ago and is becoming increasingly popular in Asia.  

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In an EAM model, the private bank continues to act as custodian of the client’s assets and provides the trading platform, but the provision of investment advice is then subbed out to an independent asset manager. The client issues a limited Power of Attorney to the manager, who works for the client, not the bank.  

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New Region Securities Company Limited operates independently under the EAM model. We have no bias towards any banks. Instead, our team advises based on the client’s needs. We advise our clients to choose a well-capitalised bank that charges reasonable brokerage fees, and we conduct our own primary “buy- side” research—we research to buy value investments for you in the markets, not sell you products.  

As managers of both investment and risk, independence is paramount. Only through independence can we seek the value of a good investment decision. In this Information Age where the markets present us with a never-ending stream of often conflicting news and opinions, an independent mind is best placed to investigate, calculate, analyse and decide.